Senior Product Marketing Specialist
Core
Drive regional go-to-market execution, product launches, positioning, and sales enablement for Okta's identity and security solutions across Europe, the Middle East, and Africa.
Role type
Senior Product Marketing Specialist (EMEA)
Builds
Regional GTM strategies, localized marketing campaigns, sales enablement content, and competitive battlecards for the EMEA market.
Domain
Cybersecurity / Identity & Access Management (IAM) / B2B SaaS
Deliverable
product features
Required skills
Product marketing strategy, go-to-market execution, sales enablement, market research, competitive intelligence, storytelling, content localization, stakeholder management
Preferred skills
Experience in Identity & Access Management (IAM), cybersecurity, or cloud security solutions; deep knowledge of EMEA enterprise buying behaviors and regulatory landscapes
Technologies
None explicitly listed
Responsibilities
Adapt global product positioning and launch plans to align with regional buying behaviors; localize global marketing campaigns for key EMEA markets; equip sales teams with tailored messaging and competitive insights; conduct research on customer trends and regulatory considerations in EMEA; analyze competitors to identify differentiation opportunities
Seniority
Senior, hands-on IC