Director, Category Growth Marketing
Core
Define and execute long-term growth strategy for key e-commerce categories to drive revenue, customer acquisition, retention, and market expansion in Taiwan.
Role type
Director, Category Growth Marketing
Builds
Scalable marketing programs and category growth roadmaps for Coupang's Taiwan market
Domain
E-commerce / Retail / Marketplace
Deliverable
product features
Required skills
Strategic vision, commercial acumen, data-driven decision-making, stakeholder management, executive communication, team leadership, budget allocation, performance framework design, cross-functional collaboration
Preferred skills
MBA, e-commerce/marketplace/retail experience, managing multimillion-dollar budgets, lifecycle marketing expertise, advanced analytics tool proficiency
Technologies
SQL, Tableau, Power BI, Adobe Analytics, Google Analytics
Responsibilities
Develop multi-year category growth strategies; drive revenue and market share expansion; lead integrated growth initiatives across acquisition, engagement, and retention; partner with Product, Sales, and Finance to align initiatives; build and develop a high-performing marketing team; present strategic recommendations to executive leadership
Seniority
Director, strategic leadership & team management