Senior Director, Integrated Marketing
Core
Senior marketing leader accountable for generating qualified enterprise pipeline by unifying demand generation, product marketing, and partner/field motions.
Role type
Senior Director, Integrated Marketing
Builds
Enterprise AI demand engine and pipeline for Cohere's frontier models
Domain
Enterprise AI / B2B SaaS
Required skills
Integrated marketing strategy, demand generation, product marketing, partner marketing, team leadership, cross-functional leadership, technical product marketing
Preferred skills
AI/ML, data infrastructure, cloud, developer tools experience
Technologies
Marketo, HubSpot, Salesforce, 6sense, Demandbase, attribution tooling
Responsibilities
Build and run integrated marketing plan against pipeline targets, manage Growth lead for paid media/ABM, manage Product Marketing lead for positioning/launches, manage Events & Partnerships lead, lead ~30-person team, partner with Sales/RevOps/Product/Finance
Seniority
Senior Director, hands-on IC with team leadership