Digital Marketing Specialist
Core
Execute digital marketing plans to drive visibility, lead generation, and conversion for construction chemicals in Australia.
Role type
Digital Marketing Specialist (B2B/B2C)
Builds
Digital platforms, social media campaigns, and online educational/promotional content for construction, industry, and mining divisions.
Domain
Construction chemicals / B2B & B2C marketing
Required skills
Digital marketing strategy, SEO/SEM, social media management, Google Analytics, Power BI, paid campaign management, content creation, database management
Preferred skills
Project management, cross-functional collaboration, digital innovation advocacy
Responsibilities
Establish and execute digital marketing plans; optimize digital platforms and SEO/SEM; lead social media presence and community engagement; monitor and report on digital performance via web analytics; collaborate on product launch plans; maintain customer databases and manage digital content lifecycle.
Seniority
Mid-level, hands-on IC
