Director of Media Strategy & Activation (Paid Media)
Core
Own Dropbox's total media investment (performance and brand) under a single leader, building a unified strategy and operating model to drive measurable business outcomes.
Role type
Director of Media Strategy & Activation (Paid Media)
Builds
Unified media strategy, total budget management, and AI-enabled media operations for Dropbox's growth.
Domain
SaaS / Technology / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Unified media strategy, total budget ownership, brand and performance integration, operating model design, AI-enabled media operations, revenue connection, measurement rigor, team leadership
Preferred skills
Agency and in-house background, AI and agentic media workflows, media strategy function building, modern martech and adtech stacks, measurement disruption navigation, multi-product portfolio experience, international or EMEA media experience
Technologies
CDPs, marketing automation, attribution platforms, tagging and data governance
Responsibilities
Build and own Dropbox's media strategy across brand and performance; Manage full media investment across paid search, social, programmatic, display, video, mobile, affiliate, and brand channels; Align reach, frequency, creative strategy, and channel mix; Design and run the mix of in-house capability and agency partnership; Develop and execute a point of view on AI-enabled workflows; Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to revenue; Partner with Marketing Data Science on attribution, incrementality testing, and media mix modeling; Lead and grow a team of channel and brand media leaders
Seniority
Director, hands-on IC with team leadership