Senior Solutions Marketing Lead - Risk, Compliance & Legal
Core
Define market narrative, buyer problems, and go-to-market strategy for Appian's Risk, Compliance & Legal product category to enable sales of enterprise orchestration solutions.
Role type
Senior Solutions Marketing Lead (Risk, Compliance & Legal)
Builds
Go-to-market strategies, buyer journey content, sales enablement assets, and thought leadership for enterprise clients.
Domain
Enterprise SaaS, Process Automation, Legal Technology, GRC, Risk & Compliance
Deliverable
product features
Required skills
B2B product marketing, solutions marketing, GTM strategy, strategic messaging, sales enablement, buyer journey content creation, cross-functional leadership, AI tool application, change leadership, executive communication, analytical capability
Preferred skills
MBA, external representation experience, industry conference speaking, enterprise platform experience (Salesforce, ServiceNow)
Technologies
Salesforce, ServiceNow, AI workflows, LLMs
Responsibilities
Define domain positioning and messaging hierarchy; Develop buyer personas and use case matrices; Map platform capabilities to regulatory and compliance challenges; Lead cross-functional domain teams; Create foundational asset roadmaps and sales enablement kits; Activate buyer journeys with campaign teams; Establish field feedback loops; Apply AI/automation for content and enablement; Measure commercial impact and adoption metrics
Seniority
Senior, hands-on IC