Head of Digital Experiences
Core
Lead product and marketing for Adyen's public website and self-service demo tool to drive demand generation, revenue, and internal adoption.
Role type
Senior product and marketing leader (Head of Digital Experiences)
Builds
Public web properties (adyen.com, careers, investors, status) and internal self-service demo tool
Domain
Financial technology (FinTech) / B2B Marketing / Digital Product Management
Deliverable
product features
Required skills
Product management, B2B marketing, team leadership (4 PMs + 1 designer), web performance optimization, conversion rate optimization, data analytics, stakeholder management, MarTech stack management
Preferred skills
Google Tag Manager, Google Analytics, Onetrust, Contentful (headless CMS)
Responsibilities
Define global product roadmap and strategy for public web properties; lead and manage a team of product managers and a designer; optimize public website for demand generation and revenue; drive adoption of the internal demo tool; manage MarTech stack (CMS, tracking, translations); foster cross-functional collaboration with engineering, creative, and marketing teams
Seniority
Senior, hands-on IC with team management