Senior Director, GTM Product Marketing
Core
Connect Product Marketing and GTM to turn product messaging into a field narrative that wins deals across Sales, Sales Engineering, Customer Success, and Partnerships.
Role type
Senior Director, GTM Product Marketing (Player-coach)
Builds
Field narratives, GTM playbooks, partner enablement programs, and services marketing strategies for a customer engagement platform.
Domain
B2B SaaS, Martech, AI-powered experimentation
Required skills
B2B SaaS GTM strategy, field marketing, partner ecosystem management, complex technology translation, strategic prioritization, team leadership, customer immersion, AI fluency, persuasive writing and presentation
Preferred skills
Martech domain expertise, experience with AI innovations, joint GTM motion building
Technologies
AI tools, martech platforms
Responsibilities
Shape compelling field narratives by persona and funnel stage; own the system for product legibility to the GTM org; lead GTM for technology and services delivery partners; articulate value for in-house services; lead and develop a small agile team of GTM PMMs; partner daily with field leadership to unblock deals; translate complex tech into buyer-ready language; leverage AI to accelerate marketing work; prioritize high-impact narratives and launches; spend time with customers to inform messaging and roadmap.
Seniority
Senior Director, hands-on IC with team leadership