Associate Manager, Integrated Marketing, Consumer - DashPass Benefits
Core
Develop integrated marketing strategies and launch new DashPass member benefits to increase engagement, retention, and marketplace growth.
Role type
Associate Manager, Integrated Marketing (Consumer)
Builds
New DashPass member benefits, go-to-market plans, and member value propositions
Domain
Food delivery / Consumer marketplace / SaaS
Deliverable
product features
Required skills
Integrated marketing strategy, go-to-market planning, customer insights translation, experiment design, cross-functional collaboration, data-driven decision making, product marketing, lifecycle marketing
Preferred skills
Zero-to-one initiative experience, consumer trend analysis, messaging development
Technologies
CRM, Analytics tools
Responsibilities
Develop and launch new DashPass benefits and member experiences; Partner with Product, Strategy, and Analytics to define member value propositions; Build integrated go-to-market plans including positioning and launch strategy; Design and execute experiments to validate messaging and optimize experience; Monitor member behavior and campaign performance to recommend improvements; Collaborate with Marketing, Product, Creative, and Operations teams for high-quality launches.
Seniority
Mid-level, hands-on IC