Brand Marketing Specialist
Core
Lead digital brand media campaigns across the US, Canada, and UK, shaping investment strategies and managing the creative lifecycle from brief to execution.
Role type
Brand Marketing Specialist (Digital Media & Creative)
Builds
Digital brand campaigns for CarGurus, the largest automotive marketplace
Domain
Automotive / Digital Marketing
Deliverable
product features
Required skills
Digital media strategy, creative lifecycle management, agency partner management, budget planning and reconciliation, creative testing roadmap ownership, cross-functional partnership, data-driven decision-making, generative AI tool familiarity
Preferred skills
Consumer brand marketing experience, performance marketing background, creative strategy and production expertise
Technologies
Online Video, YouTube, Meta, TikTok, Generative AI tools
Responsibilities
Determine digital channel mix and investment strategy; own creative testing roadmap; draft creative briefs rooted in brand story and customer insights; project-manage internal teams and external agencies; maintain brand asset library; partner with analytics and engineering for measurement; monitor industry trends; generate monthly reports for mid-funnel channels.
Seniority
Mid-level, hands-on IC
