Paid Media Manager
Core
Manage, run, and optimize paid advertising channels (SEM, Display, Video, App) to achieve business KPIs and drive mobile app acquisition/retention.
Role type
Paid Media Manager
Builds
Paid advertising campaigns across Search, Display, Video, and App channels
Domain
E-commerce, Digital Marketing
Required skills
Google Ads, Google Analytics, Data Analysis, Budget Management, SEM, Display Advertising, Video Advertising, App Acquisition, App Retention, Reporting
Preferred skills
DoubleClick, Google Marketing Platform, Facebook Business, Mobile App Marketing
Technologies
Google Ads, Google Analytics, DoubleClick, Google Marketing Platform, Facebook Business
Responsibilities
Manage and optimize paid advertising budgets; Assist business departments with advertising strategies and analysis; Keep up to date with digital industry changes and test new implementations; Develop mobile app acquisition and retention strategies.
Seniority
Mid-level, hands-on IC