Acquisition Strategy Manager
Core
Lead acquisition strategy for Sportsbook and Casino products to drive customer growth and optimize promotional investment.
Role type
Manager of Acquisition Strategy
Builds
Customer acquisition cohorts and promotional campaigns for Sportsbook and Casino
Domain
iGaming / Mobile Wagering
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Acquisition strategy, P&L ownership, team leadership, cross-functional collaboration, data-driven decision making, consumer behavior analysis
Preferred skills
B2C experience, online Sportsbook & Casino domain knowledge
Technologies
None explicitly stated
Responsibilities
Own acquisition strategy across regions and products, partner with Marketing Operations to execute promotional offers, partner with Retention teams for loyalty playbooks, define player segmentation and KPIs, identify key execution moments, deliver actionable insights from customer data, influence product roadmap prioritization, lead and develop an Acquisition Strategy Associate
Seniority
Manager, hands-on IC with direct reporting
