Media Strategist, Paid Media Planning
Core
Develop and execute digital and traditional advertising strategies for clients including nonprofits, political groups, and major brands to drive engagement and bottom-line results.
Role type
Media Strategist (Paid Media Planning)
Builds
Tactical media plans, campaign execution, and client-facing insights for direct response, awareness, and advocacy campaigns.
Domain
Digital and traditional media advertising, political/nonprofit/brand sectors
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
cross-channel media planning, campaign management, budget pacing, vendor relationship management, media strategy translation, KPI definition, multi-client project management
Preferred skills
digital media innovation, media R&D, experimental design, data analysis
Technologies
DSP, CPA, IVT, ROAS, AVOC
Responsibilities
Develop media plans translating client visions into objectives; oversee day-to-day campaign execution and optimization; participate in client interactions to deliver strategies and performance context; collaborate with media buyers and analysts on creative and audience recommendations; maintain relationships with media partners and conduct media R&D.
Seniority
Mid-level (2-4 years experience), hands-on IC