Senior Partner Marketing Manager
Core
Drive revenue growth by executing joint marketing campaigns and strategies with existing and new partners in the B2B SaaS ecosystem.
Role type
Senior Partner Marketing Manager
Builds
Co-marketing campaigns, joint go-to-market initiatives, and partner-led product sign-ups
Domain
B2B SaaS, SMB and Mid-Market segments
Deliverable
product features
Required skills
Partner marketing program execution, demand generation, product marketing fundamentals, GTM strategy, digital marketing tools proficiency, data analysis, cross-functional leadership, AI application in marketing
Preferred skills
Experience with SMB/Mid-Market segments, initiative-taking, customer journey mapping
Technologies
Salesforce, Marketo, Google Analytics, Looker
Responsibilities
Create strategies to fuel growth across the partner ecosystem, own campaign execution with partners, craft compelling copy for co-marketing programs, pilot new initiatives with marketing development funds, develop relationships with partners, measure and analyze co-marketing performance
Seniority
Senior, hands-on IC