Analista de Marketing Sr
Core
Develop, manage, and optimize digital marketing budgets and strategies to drive customer acquisition, retention, and conversion through data-driven insights and experimentation.
Role type
Senior Digital Marketing Analyst
Builds
Demand generation campaigns, marketing dashboards, and optimized customer acquisition strategies
Domain
Digital Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
Digital marketing strategy, Data analysis, Project management, Budget management, A/B testing, CRM management, SEO/SEM, Growth hacking, Marketing automation, Stakeholder communication
Preferred skills
Advanced analytics, Market trend analysis, Cross-functional collaboration
Technologies
Google Analytics, Google Data Studio, Power BI, CRM platforms, Marketing automation tools
Responsibilities
Develop and execute data-driven marketing strategies; Analyze campaign performance and customer behavior; Create actionable reports and dashboards; Coordinate marketing project activities and team tasks; Optimize budgets across channels for maximum ROI; Collaborate with product, technology, and sales teams to align on demand generation goals.
Seniority
Senior, hands-on IC
