Senior Paid Social Manager
Core
Lead and scale paid social acquisition efforts across the UK and Europe, driving B2B growth for a fintech platform serving SMEs.
Role type
Senior Paid Social Manager (Performance Marketing)
Builds
Paid social campaigns and growth strategies for Tide's banking and admin solutions
Domain
Fintech / Small Business Banking
Required skills
Meta advertising expertise, LinkedIn/TikTok/Twitter campaign management, multi-million-pound budget management, AI-enabled team leadership, attribution modeling, martech stack proficiency, creative strategy, data-driven decision making
Preferred skills
Fluency in French or German, experience in regulated industries (financial services), advanced AI tool implementation
Technologies
Meta Advantage+, GA4, GTM, CDPs, Looker, Tableau, Appsflyer, LLMs, generative AI tools
Responsibilities
Own and scale global paid social performance; manage and optimize multi-million-pound budgets; build and mentor an AI-enabled paid social team; embed AI into creative and testing workflows; develop and execute the paid social roadmap; drive a full-funnel approach from awareness to conversion; champion attribution and measurement; lead creative strategy; stay ahead of industry changes and privacy regulations; collaborate with cross-functional teams
Seniority
Senior, hands-on IC with team leadership
