Retention Marketing Specialist
Hybrid · United States
Core
Build and optimize email and SMS retention programs to drive customer loyalty and repeat purchases for an e-commerce brand.
Role type
Mid-level marketing specialist (email/SMS lifecycle)
Builds
Email and SMS campaigns, lifecycle flows (welcome, abandon, post-purchase, replenishment, winback, VIP, churn-risk)
Domain
E-commerce / Retail
Deliverable
product features
Required skills
Email/SMS campaign execution, Lifecycle marketing strategy, Segmentation, HTML/CSS, Data analysis, QA testing
Preferred skills
Test-and-learn mentality, Curiosity about customer behavior, Cross-functional collaboration
Technologies
Klaviyo, Attentive, Emarsys