Vice President, Product Marketing
Core
Own go-to-market (GTM) growth strategy and execution for Zenoti's product offerings, creating value propositions and messaging for a global customer base.
Role type
VP Product Marketing (Strategy & Team Lead)
Builds
High-impact GTM campaigns and product launches for cloud-based SaaS solutions in the beauty and wellness industry.
Domain
B2B SaaS / Beauty & Wellness Technology
Deliverable
product features
Required skills
GTM strategy, product positioning, team management, Salesforce, Tableau, Google Analytics, executive presence, data-driven decision making
Preferred skills
MBA, experience in late-stage startup growth cycles
Technologies
Salesforce, Tableau, Google Analytics
Responsibilities
Collaborate with executives on GTM priorities; partner with stakeholders to position value proposition; lead GTM strategy and identify new target markets; manage product marketing creative team and create content; drive adoption through customer success campaigns; assess market viability using data.
Seniority
VP, strategic leadership with hands-on execution