Growth Product Manager - Monetisation
Core
Own strategy and execution of initiatives to maximize user lifetime value through pricing, paywall experience, and offer segmentation.
Role type
Growth Product Manager (Monetisation)
Builds
Flo's monetisation roadmap, pricing strategies, and paywall experiences for a global health & fitness app.
Domain
Health & fitness / B2C mobile app
Deliverable
product features
Required skills
Pricing strategy, Subscription plan segmentation, Paywall design, A/B testing, Cross-functional collaboration, Data analysis
Preferred skills
B2C app monetisation management, Monetisation automation, Machine learning techniques
Technologies
App Store Connect, Google Play Console
Responsibilities
Analyse and optimise paywalls and pricing across regions/segments; Define pricing strategies for subscriptions and add-ons; Design paywall experiences to maximise conversion; Execute targeted pricing strategies for lifecycle moments; Partner with engineering/design/analytics/finance teams; Manage App Store/Play Console configurations.
Seniority
Mid-Senior, hands-on IC