Product Manager - Web Onboarding
Core
Building and optimizing high-performing web acquisition funnels to convert visitors into paying subscribers for a global health & fitness app.
Role type
Senior B2C Product Manager (Web Onboarding & Growth)
Builds
Web onboarding funnels, paywalls, and monetization experiences for a consumer subscription product
Domain
Digital Health / Consumer Subscription
Deliverable
product features
Required skills
B2C product management, web funnel optimization, conversion rate optimization, paid user acquisition strategy, A/B testing, pricing strategy, cross-functional leadership
Preferred skills
Experience with Meta/Google/TikTok ad channels, subscription economics, high-growth startup environment
Technologies
A/B testing tools, funnel analytics platforms, paid media platforms (Meta, Google, TikTok)
Responsibilities
Own the product roadmap for web onboarding funnels to drive conversion and revenue; Develop new funnel experiences from scratch; Optimize existing funnels through experimentation; Partner with User Acquisition to align landing pages with ad campaigns; Lead a cross-functional squad of Design, Engineering, and Analytics
Seniority
Senior, hands-on IC