Paid Media Manager
Core
Own and elevate Axon's targeted paid advertising strategies across digital channels to drive growth and ROI.
Role type
Senior Paid Media Manager
Builds
Performance-driven paid media campaigns and reporting tools
Domain
B2B digital marketing and advertising
Required skills
B2B digital marketing strategy, SEM, intent-based keyword strategy, Google Ads, Microsoft/Bing Ads, LinkedIn Campaign Manager, marketing automation integration, CRM integration, analytics reporting, copywriting, A/B testing, bid management
Preferred skills
Programmatic advertising, paid social, ABM platforms, SEO knowledge, CRO, localization strategy
Technologies
Google Ads, Microsoft/Bing Ads, LinkedIn Campaign Manager, CRM, marketing automation platforms, analytics tools
Responsibilities
Build annual paid media plans and testing roadmaps; develop and optimize campaigns across search, social, programmatic, display, and ABM; conduct keyword research and trend analysis; integrate ad platforms with CRM and analytics for real-time ROI tracking; monitor spend and performance metrics; craft high-converting ad copy; partner with global teams for international market expansion; align paid programs with broader marketing initiatives.
Seniority
Senior, hands-on IC
