Paid Media Manager
Core
Own and elevate Axon's targeted paid advertising strategies across digital channels, serving as an analytical steward and creative force to drive high-converting campaigns and real-time ROI tracking.
Role type
Senior Paid Media Manager (B2B Digital Marketing)
Builds
Performance-driven paid media campaigns across search, social, programmatic, display, and ABM platforms for Axon's safety and justice ecosystem.
Domain
B2B SaaS / Digital Marketing / Paid Media
Required skills
B2B digital marketing strategy, SEM (Google Ads, Bing Ads), LinkedIn Campaign Manager, programmatic advertising, paid social, ABM platforms, CRM/analytics integration, data analysis, copywriting, campaign optimization
Preferred skills
SEO knowledge, A/B testing expertise, localization strategy, creative collaboration
Technologies
Google Ads, Microsoft/Bing Ads, LinkedIn Campaign Manager, CRM, marketing automation, analytics tools
Responsibilities
Build annual paid media plans and testing roadmaps; develop and optimize campaigns across multiple paid channels; conduct keyword research and trend analysis; integrate ad platforms with CRM and analytics for ROI tracking; monitor spend and performance metrics; ensure compliance with brand and platform policies; align paid programs with product and growth initiatives; craft high-converting ad copy; stay updated on digital marketing trends and ad tech.
Seniority
Senior, hands-on IC
