Integrated Marketing Manager
Core
Build Carta's brand and pipeline for private capital firms (PE, VC) and founders across the UK and Europe through integrated campaigns and product launches.
Role type
Senior IC integrated marketing manager (EMEA)
Builds
Integrated marketing campaigns, product launches, and regional market plays for cap tables, fund administration, and portfolio analytics.
Domain
Private capital / Venture Capital / Financial Technology
Required skills
Strategic campaign planning, pipeline generation, audience segmentation, cross-functional collaboration, budget management, data-driven reporting, AI tool utilization, regional messaging localization
Preferred skills
Experience with AI as a force multiplier, deep understanding of investor ecosystem pain points
Technologies
AI tools for automation, campaign management platforms, analytics tools
Responsibilities
Own campaigns from first idea to post-mortem, plan campaigns targeting inbound leads and qualified opportunities, work with cross-functional teams (content, brand, events, web, product, sales), understand audience needs to differentiate from competition, report on campaign performance
Seniority
Senior, hands-on IC