Ad Creative Strategist (Creative Producer)
Core
Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok channels to drive CTR, CVR, and ROI for a crypto exchange.
Role type
Senior IC performance advertising creative strategist
Builds
Performance ad assets and campaigns for OKX crypto exchange and wallet
Domain
Crypto/Digital Assets + Performance Marketing
Required skills
Performance ad creative strategy, Vendor management, Data-driven optimization, Creative storytelling, Scriptwriting, Market trend analysis
Preferred skills
Crypto/finance domain knowledge, AIGC design tools, Video editing, Bilingual communication
Technologies
Meta Ads, Google Ads, TikTok Ads, Nano Banana, Seedance, Kling
Responsibilities
Lead creative strategy and asset production for performance advertising, Iterate on creative direction based on campaign data, Manage external vendors and production teams, Collaborate with media buying and product teams
Seniority
Senior, hands-on IC
