Integrated Marketing Manager
Core
Lead commercial push into the perimenopause category for Flo, a global health & fitness app, by executing culturally resonant, insight-led integrated campaigns to establish category leadership.
Role type
Senior Integrated Campaign Manager (Brand)
Builds
Integrated marketing campaigns and brand equity initiatives for Flo's perimenopause segment
Domain
Healthtech / Femtech / Consumer Apps
Required skills
Multi-channel campaign planning and execution, Cross-functional team leadership, Campaign performance analytics, Budget management, Cultural moment activation, Women's health audience understanding
Preferred skills
Life-stage-specific audience marketing (35+ women), High-trust category experience (healthtech/finance), US market experience
Technologies
None explicitly stated
Responsibilities
Plan and execute integrated campaigns from positioning to performance review, Lead cross-functional collaboration across Brand, PR, Creative, and Product Marketing, Own campaign calendar and prioritize cultural moments, Identify new channel and partnership opportunities, Manage campaign budgets and track commercial impact
Seniority
Senior, hands-on IC