Insights and Measurement Lead, Amazon Ads

## Job Title Insights and Measurement Lead, Amazon Ads ## About the Role Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products, enterprise ad tech and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Prime Video ads, Twitch, and a rich slate of retail media solutions. As an Insights and Measurement Lead, you will work as a senior individual contributor to accelerate our advertising business growth in the Nordics and Benelux regions. With Prime Video's launch in Sweden and Netherlands, you'll have a pivotal role in shaping the streaming TV and video landscape in the region. You will serve as a strategic advisor, implementing analytics solutions to drive business transformation. You will lead Ad measurement discussions, create actionable insights, and present clear recommendations to executive stakeholders. ## Responsibilities - Leverage Amazon's proprietary data, third-party research, and ad measurement solutions to generate actionable insights - Own senior-level measurement and insights customer relationships, partnering across strategic learning objectives that influence business decision-making - Collaborate cross-functionally to influence sales and marketing initiatives across multiple business functions and geographies - Advocate for data-driven decision-making and guide advertisers to implement recommended solutions ## A Day in the Life On a daily basis, the Insights and Measurement Lead performs hands-on data extraction and analysis using SQL and Python, leveraging Amazon measurement solutions to build insights and track success metrics for advertisers' businesses and industries. The role requires developing data-driven recommendations for executive client leadership and communicating those insights in a clear and compelling manner. ## About the Team The Analytics & Insights (A&I) organization leverages Amazon's data to develop actionable insights for advertisers, enhancing marketers' decision-making and measurably improving their success both on and off Amazon. ## Basic Qualifications - 7+ years of external customer facing analytics role. - Experience in customer segmentation, customer behavior analysis, data science modeling. - Working experience with data analysis tools SQL, Python/R. - Experience in advertising measurement methodologies, including incrementality, marketing mix modeling, and media attribution. ## Preferred Qualifications - Excellent Swedish and English communication skills. - Experience with advertising publishers and marketing/creative agencies - Advanced degree (MBA, Master's) in Economics, Marketing, Statistics, Advertising, or Business; or equivalent Digital media planning experience ## Benefits Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.