Sr. Product Manager, Growth (PLG)
Core
Define and accelerate Klaviyo's product-led growth strategy by creating seamless, high-converting customer experiences across the entire product lifecycle, from signup to expansion.
Role type
Senior Product Manager (Product-Led Growth)
Builds
Self-service customer journeys, onboarding, activation, pricing, packaging, and billing experiences for B2B SaaS.
Domain
B2B SaaS, Marketing Technology (Martech), Ecommerce
Deliverable
product features
Required skills
Product-led growth strategy, UX design, experimentation design, data analysis, customer research, cross-functional collaboration, roadmap planning, monetization strategy
Preferred skills
Subscription monetization, pricing and packaging, funnel analytics, cohort analysis, AI-powered tools, complex multi-product SaaS platforms
Technologies
Funnel analytics tools, cohort analysis tools, experimentation platforms
Responsibilities
Own key product-led growth initiatives across the customer lifecycle; Optimize the self-service customer journey by identifying and removing friction; Accelerate time to value by building intuitive onboarding and activation experiences; Drive conversion and monetization through thoughtful in-product experiences; Partner on pricing, packaging, and billing experiences; Build a culture of experimentation by developing hypotheses and evaluating experiments; Define and measure success through clear growth metrics; Leverage customer insights and behavioral data to identify opportunities; Collaborate across product and go-to-market teams; Develop and execute a product roadmap.
Seniority
Senior, hands-on IC