Manager, Digital Strategy & Insights (Mattel Digital Studios)
Core
Shape long-term strategic roadmaps and build an insight engine for Mattel Digital Studios (MDS) by developing market, competitive, audience, and business model insights.
Role type
Manager, Digital Strategy & Insights
Builds
Strategic roadmaps, competitive intelligence infrastructure, recurring insights reporting, and business cases for investment/partnerships/acquisitions.
Domain
Digital strategy, competitive intelligence, market analysis, business modeling within the toy and family entertainment industry.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic thinking, problem-solving, market analysis, competitive intelligence, business case development, stakeholder management, data synthesis, executive communication, cross-functional collaboration.
Preferred skills
Digital gaming industry experience, consumer/tech/entertainment industry experience, advanced degree (MBA).
Technologies
AI-enabled workflows, internal/external data sources.
Responsibilities
Define and execute MDS's long-term strategy; lead competitive intelligence and market trend analysis; establish insights infrastructure integrating data sources; build recurring insights reporting; create multi-year vertical strategies; develop business cases for investments and partnerships.
Seniority
Manager, strategic planning & execution
