Sr. Manager, ABM (Team Lead)
Core
Strategic ABM leader building and elevating Elastic's account-based marketing practice, defining vision/playbooks, and coaching a distributed team of ABM managers.
Role type
Senior Manager, Account-Based Marketing (Team Lead)
Builds
Elastic's ABM center of excellence, governance frameworks, tech stack adoption, and team capabilities.
Domain
B2B Enterprise Software (Search, Security, Observability, AI/ML)
Required skills
ABM strategy & framework design, team leadership & coaching, martech stack expertise (Demandbase, 6sense, Userled), executive communication, B2B enterprise marketing experience, data-driven measurement.
Preferred skills
ABM certification (ITSMA or equivalent)
Technologies
Demandbase, 6sense, Userled
Responsibilities
Define ABM vision, playbooks, and maturity roadmap; establish governance (account selection, tier methodology, ICP scoring); lead and mentor a team of ABM managers; represent ABM at leadership level for integrated planning; drive team metrics (engagement, pipeline influence, revenue contribution).