Product Marketing Manager, Checking & Savings
Core
Drive engagement and retention marketing for SoFi Checking and Savings to grow deposits, direct deposits, and balance retention among existing members.
Role type
Product Marketing Manager (Growth & Retention)
Builds
Promotions, sweepstakes, offers, and product-led experiments for deposit growth
Domain
Fintech / Banking
Deliverable
product features
Required skills
Segmentation, offer testing, cohort analysis, product-led experimentation, cross-functional collaboration, project management, strategic prioritization
Preferred skills
Banking/deposit product experience, SQL, Tableau, regulated environment experience
Technologies
SQL, Tableau
Responsibilities
Design and launch engagement/retention campaigns across email, push, and in-app channels; build segmentation and testing programs to identify high-value member segments; partner with product/engineering on in-product prompts and feature flows; manage offer construction, compliance review, and post-campaign analysis; reduce churn and reactivate dormant members; define measurement plans and interpret results for incremental value.
Seniority
Mid-Senior, hands-on IC