Integrated Marketing Manager (12 Month Contract)
Core
Lead commercial push into Perimenopause category to build category leadership and drive growth for Flo's health & fitness app.
Role type
Integrated Marketing Manager (Contract)
Builds
Culturally resonant, insight-led campaigns establishing Flo as a trusted leader in perimenopause
Domain
Healthtech / Femtech / Consumer Apps
Deliverable
product features
Required skills
Multi-channel campaign planning and execution, Cross-functional team management, Analytical mindset for performance tracking, Budget management, Cultural moment activation, Women's health audience understanding
Preferred skills
Life-stage-specific audience marketing (35+ women), High-trust category experience (healthtech/finance), US market experience
Technologies
None stated
Responsibilities
Plan and execute integrated campaigns from positioning to performance review, Lead cross-functional collaboration across Brand, PR, Creative, and Social, Own campaign calendar prioritizing cultural moments, Identify new channel and partnership opportunities, Manage campaign budgets and prove commercial impact
Seniority
Mid-level, hands-on IC
