Growth Analytics Lead, International
Core
Own and evolve the growth analytics framework to measure, understand, and optimize performance across the entire growth funnel (acquisition, activation, retention, monetization) for a global women's health app.
Role type
Growth Analytics Lead
Builds
Actionable insights and strategies for paid, owned, and organic channels to drive efficient and scalable user growth and revenue.
Domain
Women's health / Digital health / SaaS
Deliverable
Dashboards & analysis
Required skills
Growth analytics, Attribution modeling, Incrementality testing, Unit economics analysis, SQL, Cloud data warehousing, Product analytics tools, Mobile app data analysis
Preferred skills
Subscription business models, Mobile app experience
Technologies
Snowflake, Mixpanel, Tableau
Responsibilities
Develop growth analytics framework across all markets; Define and monitor key performance metrics (CAC, LTV, payback periods); Lead attribution and incrementality efforts; Partner with growth, marketing, and product teams; Build scalable dashboards and analytical models; Analyze user behavior to improve conversion and retention; Act as a strategic thought partner to leadership.
Seniority
Senior, hands-on operator