Head of Global Campaigns
Core
Own Asana's global pipeline engine and lead full-funnel demand programs for enterprise and commercial segments to generate pipeline and accelerate revenue.
Role type
Senior IC Head of Global Campaigns (Demand Generation)
Builds
Global demand generation programs, ABM strategies, and integrated multi-channel campaigns for enterprise buyers.
Domain
B2B SaaS, Enterprise Software, AI/Agentic Platforms
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B demand generation strategy, ABM execution, enterprise account management, GTM strategy, data analytics, team leadership, AI tool adoption, multi-touch attribution, pipeline velocity optimization
Preferred skills
Experience scaling demand functions during growth/repositioning, expertise with agentic AI platforms, cross-functional collaboration
Technologies
6sense, Demandbase, Marketo, Salesforce, Tableau
Responsibilities
Define and own global demand generation strategy for corporate/enterprise segments; Architect integrated multi-channel programs moving buyers to purchase; Lead ABM strategy targeting highest-priority accounts; Define attribution models and reporting frameworks; Bring an AI-first approach to demand generation workflows; Lead, develop, and scale a high-performing demand generation team.
Seniority
Senior, hands-on IC with team leadership