Integrated Campaign Manager
Core
Own end-to-end integrated campaign strategy for demand generation, connecting awareness through pipeline via cross-channel execution.
Role type
Senior Integrated Campaign Manager (Demand Generation)
Builds
Cohesive demand generation campaigns across paid digital, events, webinars, email, and ABM.
Domain
B2B Cybersecurity
Required skills
Integrated campaign management, cross-channel strategy, stakeholder management, data analysis, project management, B2B marketing, ABM, marketing automation, CRM management, localization, partner marketing coordination
Preferred skills
Cybersecurity industry experience, intent data platforms (6sense, DemandBase), multi-touch attribution, partner-led organization experience
Technologies
Salesforce, Tableau, Marketo, 6sense, DemandBase
Responsibilities
Own end-to-end integrated campaign strategy from creative brief through launch, optimization, and reporting; Translate Product Marketing positioning into cross-channel campaign architecture; Build and maintain campaign calendar managing timelines and dependencies; Partner with Campaign Leads to identify cross-campaign synergy; Act as primary point of accountability for campaign performance and KPI dashboards; Work with Product Marketing to identify and activate content assets; Provide messaging feedback grounded in campaign performance signals; Jointly plan partner activation to reinforce core campaign; Partner with regional marketing leaders to adapt campaigns to theater-level realities; Work with paid media team on media plans and audience targeting; Continuously test, learn, and optimize ad creative, audience targeting, and spend allocation; Own audience acquisition and follow-up strategy for webinars; Partner with Email & Lifecycle Marketing to embed campaigns in nurture tracks; Ensure content assets are tagged and tracked in Salesforce and Tableau; Coordinate localization needs and build campaign kits; Partner with ABX team to build account-level targeting lists; Coordinate personalized campaign plays for strategic accounts; Track account-level engagement and pipeline influence; Define campaign KPIs and own regular reporting cadences; Monitor funnel conversion metrics and bring optimization recommendations; Deliver performance readouts with data-backed recommendations.
Seniority
Mid-Senior, hands-on IC