Growth and Lifecycle Manager
Core
Drive enrolment growth, strengthen family retention, and create meaningful customer journeys from first enquiry through to long-term engagement for an early learning centre network.
Role type
Senior Growth & Lifecycle Manager (Marketing)
Builds
Scalable marketing journeys, automated communications, and customer acquisition funnels.
Domain
Early childhood education / EdTech / Customer Lifecycle Marketing
Deliverable
product features
Required skills
Paid media strategy (Google, Meta), CRM & marketing automation (HubSpot, Salesforce, ActiveCampaign), SEO management, multi-channel customer journey design, data analysis, AI tool utilization, budget management.
Preferred skills
Experience with AI-assisted tools for reporting and content development.
Responsibilities
Own paid media strategy and budget execution; manage website performance and SEO agency; develop and optimize acquisition strategies; own lifecycle strategy for existing families; design prospect and waitlist nurture journeys; establish end-to-end funnel views with reporting.
Seniority
Senior, hands-on IC
