Head of Brand (Relocation to Milan)
Core
Own end-to-end creative and brand strategy, bridging high-level storytelling with measurable business impact for a financial platform serving millions.
Role type
Head of Brand (Strategic Leader)
Builds
Creative assets, multi-channel campaigns (ATL/BTL), social media presence, and brand identity systems.
Domain
Fintech / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (Brand Strategy & Creative Assets)
Required skills
Brand management, Creative direction, Multi-channel campaign production, Data-informed decision making, Team leadership, Cross-functional collaboration
Preferred skills
Experience in fast-growing tech companies, Rebranding processes, Design systems knowledge
Technologies
Design systems, Social media platforms, ATL/BTL media channels
Responsibilities
Own creative production and quality standards, Drive ATL and BTL brand activations, Steer social media and influencer strategy, Shape brand identity based on research, Build and mentor the creative team, Partner with Growth and Product teams, Define and track brand KPIs
Seniority
Senior, hands-on IC