Product Marketing Lead, Experience
Core
Own product marketing for the Experience product group, turning customer insight into positioning, go-to-market plans, and measurable business impact.
Role type
Product Marketing Lead (Experience)
Builds
Go-to-market strategies and launch plans for the Experience product group
Domain
FinTech / Payments / SaaS
Deliverable
product features
Required skills
customer discovery, segmentation, positioning, storytelling, competitive intelligence, launch strategy, data analysis, AI utilization
Preferred skills
experience with technical/platform/AI/FinTech products, cross-functional influence without formal authority
Technologies
AI, agents, automation tools
Responsibilities
Build customer and market insight through research and competitive intelligence; Define positioning, messaging, and product story; Lead high-impact launches from strategy to adoption; Build focused go-to-market plans; Partner with Product/Engineering to influence roadmap and customer experience; Equip sales and support teams with enablement materials; Set objectives for adoption and commercial impact.
Seniority
Senior, hands-on IC
