Senior Social Media Manager
Core
Lead strategic direction of social across paid, owned, and earned channels to drive brand engagement and commercial performance for a major Australian consumer brand.
Role type
Senior Social Media Manager (Strategy & People Leadership)
Builds
Integrated full-funnel social campaigns, brand presence, and commercial insights.
Domain
Retail / Consumer Goods / Digital Marketing
Deliverable
product features
Required skills
Full-funnel social strategy, team leadership (4+ specialists), paid social management, agency relationship management, stakeholder influence, social measurement & analytics, creator economy strategy, emerging trends (AI, social search)
Preferred skills
Experience in major retail/consumer brands, client-side and agency exposure, high-volume social environment management
Technologies
Paid social platforms, social measurement tools, AI tools, social search platforms
Responsibilities
Lead integrated social strategy, manage and develop a team of four specialists, oversee multi-million-dollar paid social budget, partner with senior marketing stakeholders, drive team integration, lead social measurement, shape approach to creators and emerging trends
Seniority
Senior, hands-on IC with people leadership