Growth Marketing Manager
Core
Senior Growth Marketing Manager driving B2C member enrollment via email and direct mail channels for a digital health company serving autoimmune patients.
Role type
Senior individual contributor growth marketing manager (email/direct mail)
Builds
Member enrollment programs and cohesive member journeys
Domain
Digital health / Autoimmune care / B2B2C
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email strategy & optimization, Direct mail strategy & optimization, Segmentation, Creative testing, A/B testing, Funnel analysis, User research, Marketing automation, Client presentation
Preferred skills
Health tech experience, Employer benefits marketing, Email deliverability expertise, Iterable/ActiveCampaign/Customer.io proficiency, Startup marketing leadership
Technologies
Iterable, ActiveCampaign, Customer.io, Asana
Responsibilities
Own strategy and optimization of email and direct mail programs, Design and run structured experiments for channel performance, Analyze enrollment funnel and execute optimizations, Partner with employer/health plan clients on enrollment support, Monitor performance data daily/weekly, Integrate offline and online channel strategies
Seniority
Senior, hands-on IC
