Lead of Product
Core
Lead product development for shared foundational capabilities (onboarding, personalization, content discovery) across a portfolio of wellness apps (YogaGo, Muscle Booster, WalkFit) serving millions of users.
Role type
Senior Product Lead (D2C Mobile Apps)
Builds
Shared product features and foundational systems for multiple consumer wellness applications
Domain
Wellness technology, Direct-to-Consumer mobile apps
Deliverable
product features
Required skills
scaling D2C mobile products, performance marketing alignment, activation/retention optimization, people leadership, stakeholder management, AI-assisted prototyping, startup/scale-up experience
Responsibilities
Own onboarding and activation experience across the app portfolio; define reusable shared capabilities for welcome, content discovery, and personalization; design and run experiments for activation and reactivation; reimagine content discovery experiences; manage and mentor a small product team; build prototypes to test ideas before pitching
Seniority
Senior, hands-on IC with team leadership
