Director, Events
Core
Design and execute a next-generation event strategy combining intimate executive experiences with broad-reach tradeshows to drive awareness, engagement, and loyalty among senior buying groups.
Role type
Sr. Manager, Events (B2B Field Marketing)
Builds
Curated executive field programs, internal events (Sales Kickoff), product launches, and partner events
Domain
B2B SaaS / Fintech / Accounts Receivable
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B field marketing, event management, demand generation, executive audience targeting, cross-functional collaboration, team leadership, budget management, vendor negotiation, AI adoption
Preferred skills
B2B SaaS or fintech experience, event technology platforms, Western Europe event planning
Technologies
AI tools, marketing automation platforms (Splash, Cvent, HubSpot, Salesforce)
Responsibilities
Own end-to-end strategy and execution of executive field programs; manage logistics lifecycle including vendor sourcing and venue contracting; lead planning of internal events and product launches; hire and develop a team of field marketers; measure event program impact on pipeline and expansion; manage events budget across the full portfolio
Seniority
Senior, hands-on IC with team leadership
