Performance Marketing Specialist
Core
Execute and optimize daily paid media campaigns (LinkedIn, Google Ads, ABM) to drive B2B lead generation and engagement for D2L's learning solutions.
Role type
Performance Marketing Specialist (B2B SaaS)
Builds
Paid search and social campaigns, ABM display campaigns, and landing pages for the global education technology platform.
Domain
Education Technology (EdTech) / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid Search (Google Ads), Paid Social (LinkedIn Ads), ABM strategy, Landing page creation, Campaign optimization, Analytics reporting, Project management
Preferred skills
SaaS/B2B vertical experience, Google Tag Manager, Google Analytics
Technologies
Google Ads, LinkedIn Ads, Google Tag Manager, Google Analytics
Responsibilities
Create and manage LinkedIn Ad campaigns for B2B markets; Execute and optimize Paid Search (Google Ads) campaigns for North American and International markets; Execute ABM marketing display campaigns; Create landing pages for performance marketing campaigns; Partner with creative teams to develop campaign assets; Manage external agencies and channel partners; Report success metrics and provide insights on paid search and social performance; Collaborate with web, SEO, and content teams on keyword insights.
Seniority
Individual Contributor (IC)