Senior Product Manager - Doctolib Free (x/f/m)
Core
Own the end-to-end product-led and marketing-led growth funnel for Doctolib Free, scaling acquisition and conversion across France, Germany, and Italy to grow ARR and lower CAC.
Role type
Senior Product Manager (Product-Led Growth & Marketing)
Builds
Freemium offer design, subscription funnels, in-product upsell flows, and acquisition packaging for B2B SaaS practitioners.
Domain
Healthcare / B2B SaaS / Product-Led Growth
Deliverable
product features
Required skills
B2B SaaS PLG strategy, ARR and CAC optimization, funnel design and measurement, pricing and packaging strategy, cross-functional leadership, data-driven decision making, regulated environment navigation.
Preferred skills
Lifecycle marketing, multi-country pricing strategy, healthcare domain experience.
Technologies
None stated
Responsibilities
Define freemium offer boundaries and conversion paths; optimize subscription and upsell funnels across web and in-product; design acquisition packaging and contract flows; lead marketing-led growth initiatives; set direction for cross-team delivery on conversion vs. sales routing.
Seniority
Senior, hands-on IC