Marketing Operations Analyst (Data & Systems)
Core
Act as a lead investigator and secondary administrator for the MarTech stack, performing deep-dive audits, data hygiene, and technical diagnostics to optimize the integrity of the marketing engine.
Role type
Marketing Operations Analyst (Data & Systems)
Builds
Data integrity, optimized marketing workflows, and scalable reporting logic for global enterprises.
Domain
Cybersecurity / AI / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketo, Salesforce, data analysis, systems architecture, technical troubleshooting, prescriptive problem solving, AI tool fluency, lifecycle modeling
Preferred skills
None explicitly stated
Technologies
Marketo, Salesforce, Reachdesk, Qualified, Demandbase, Pathfactory, Splash, Claude, ChatGPT, Copilot
Responsibilities
Conduct deep-dive audits into system behaviors, sync errors, and workflow logic; lead data hygiene initiatives to de-duplicate records and normalize fields; design technical solutions to improve system efficiency; maintain lifecycle models and analyze funnel movement; support primary admins in managing the MarTech stack; create and update technical documentation for logic transparency.
Seniority
Mid-level, hands-on IC