EverPro - Senior Growth Marketing Manager
Core
Lead customer acquisition and growth strategy for a flagship SaaS product, owning the full growth engine from channel investment through performance optimization.
Role type
Senior Growth Marketing Manager
Builds
A cohesive, data-driven growth strategy and customer acquisition engine for a SaaS product
Domain
SaaS, Product-Led Growth (PLG)
Required skills
Growth strategy, paid media management, experimentation design, forecasting, attribution modeling, cross-functional leadership, data analysis, mobile growth, SEO strategy
Preferred skills
Payments/fintech experience, App Store Optimization (ASO), lifecycle marketing platforms (Braze, Iterable, Customer.io), Product-Led Growth environment experience
Technologies
Paid Search, Paid Social, Display, Affiliate, App Store, Braze, Iterable, Customer.io
Responsibilities
Own the acquisition strategy and overall growth roadmap; Prioritize growth investments based on business impact; Identify new growth opportunities and develop initiatives; Manage performance across a multi-million-dollar acquisition budget; Partner with Paid Media teams to define channel strategies; Build and manage an experimentation roadmap; Establish an evidence-based approach to growth using data; Own acquisition forecasting and planning; Provide strategic direction for SEO and Growth Analytics; Represent Growth Marketing in strategic planning and business review processes
Seniority
Senior, hands-on IC