Regional Marketing Manager - Central
Core
Plan and execute localized demand generation programs to drive pipeline growth and accelerate deal cycles for key accounts in the Central region.
Role type
Regional Marketing Manager
Builds
Regional marketing plans, digital campaigns, events, webinars, and ABM initiatives
Domain
B2B SaaS / Cybersecurity
Deliverable
product features
Required skills
B2B regional marketing planning, demand generation, marketing automation platforms, CRM tools, budget management, cross-functional collaboration
Preferred skills
Account-Based Marketing (ABM), technology/cybersecurity/SaaS industry experience, localizing corporate content, cross-functional work with sales and partner teams
Technologies
Marketo, HubSpot, Salesforce
Responsibilities
Own regional marketing planning including digital campaigns, events, webinars, and ABM initiatives; Track and report on regional campaign effectiveness using marketing automation and CRM data; Collaborate with partner teams to execute joint marketing activities; Partner with sales teams to develop localized collateral and manage regional marketing budget
Seniority
Mid-level, hands-on IC
