B2B Product Marketing Manager
Core
Foundational B2B Product Marketing Manager building Oscar's product marketing function, defining positioning/messaging for complex health insurance products, and driving go-to-market strategies for employers, brokers, and members.
Role type
B2B Product Marketing Manager
Builds
Go-to-market strategies, positioning frameworks, messaging architectures, and enablement tools for B2B partners and D2C members
Domain
Health insurance / Health tech / B2B SaaS
Deliverable
product features
Required skills
Go-to-market strategy execution, narrative construction (feature-to-benefit translation), stakeholder management, project orchestration, analytical rigor, regulatory compliance navigation
Preferred skills
Healthcare & benefits expertise, B2B & channel strategy, customer & market insight, technical & product fluency
Technologies
AI tools
Responsibilities
Execute end-to-end go-to-market orchestration from concept to launch; Develop positioning and messaging architectures for complex insurance products; Collaborate with Product, Design, and Research to synthesize insights into product requirements; Develop multi-audience enablement tools (playbooks, battlecards); Monitor and analyze product performance metrics (adoption, conversion); Ensure regulatory and legal compliance for healthcare marketing materials
Seniority
Mid-level, hands-on IC