Media Buying Cluster Lead
Core
Design, configure, and optimize programmatic media buying campaigns for real-money gaming, sports betting, and performance-led brands while leading a cluster of media buyers.
Role type
Senior IC programmatic media buying cluster lead
Builds
Programmatic ad campaigns and trading strategies for gaming and betting clients
Domain
Digital advertising, programmatic trading, real-money gaming, sports betting
Required skills
Programmatic media buying, DSP/SSP/Ad Exchange management, lower-funnel acquisition strategy, data analysis, attribution modeling, team leadership, campaign architecture, bidding strategy, budget pacing
Preferred skills
Sports media/gaming/betting industry knowledge, social/walled garden ad platforms (Meta, Snap, X, Google)
Technologies
Amazon DSP, Moloco, Beeswax, AppsFlyer, Adjust, Branch, Kochava, JIRA, Confluence, PowerBI
Responsibilities
Lead and develop a cluster of media buyers; own campaign architecture and bidding strategy for key accounts; coach traders on live optimization; create insightful performance reports; manage client communications and problem resolution; codify trading principles into playbooks.
Seniority
Senior, hands-on IC with team leadership