Job
Core
Lead the programmatic advertising function to drive high-impact acquisition and scaling for global casino and sports betting brands.
Role type
Head of Programmatic (Strategic Leadership)
Builds
Programmatic media strategies and operations across display, video, native, direct deals, and CTV
Domain
iGaming / Digital Advertising
Required skills
Programmatic advertising strategy, team leadership, ad tech ecosystem knowledge, platform management, performance analytics, stakeholder influence
Preferred skills
AI integration, privacy regulation navigation, emerging channel expertise
Technologies
DV360, Adform, The Trade Desk, Criteo, AdRoll
Responsibilities
Define long-term programmatic strategy, oversee full-funnel operations and optimization, build performance dashboards, mentor and scale the programmatic team, manage relationships with DSPs/SSPs/vendors
Seniority
Executive, hands-on leader