Director, Paid Social Activation
Core
Architecting paid social media systems and campaigns to catalyze cultural moments and drive business results for leading brands.
Role type
Director, Paid Social Activation (Strategic Leader & Expert Architect)
Builds
Paid social media activation practices, testing frameworks, and bespoke social solutions for clients.
Domain
Digital Marketing / Paid Social Media / Social Platforms
Required skills
Strategic vision for paid social, leadership of high-performing teams, client relationship management, platform partner negotiation, trend anticipation, business acumen, cross-functional collaboration, innovation in social media strategies
Preferred skills
AI/feature adoption in marketing, advanced testing frameworks, deep knowledge of social platform algorithms
Technologies
Kip platform, Meta, TikTok, LinkedIn, Pinterest, Snap, YouTube/Shorts
Responsibilities
Serve as primary thought leader on paid social planning and measurement; develop long-term vision for social media capabilities; mentor a high-performing team of paid social experts; act as senior strategic partner for key clients; drive new business growth; collaborate with platform partners to unlock opportunities; integrate emerging technologies into social offerings
Seniority
Director, strategic leadership & hands-on expertise